Crowdsourcing is the practice of engaging a group of people (or community) to complete a common goal- typically a task, challenge, or project.
crowdsourcing = (community*platform)/(problem) to solve
Crowdsourcing works by tapping into the knowledge and expertise of a huge community of people.
Some crowdsourcing models tap into communities that are specialized to complete professional tasks like coding or design. Other models source ideas and information from employees, customers, or the general public.
It has enormous advantages. Crowdsourcing is a fast, efficient way to innovate at scale, complete complex projects, and collaboratively arrive at viable solutions.
The world's largest governments, companies, and universities use open innovation and crowdsourcing to advance their goals and objectives.
There are 5 Steps of Crowdsourcing
1. Define the Problem
2. Identify the Community and Platform
3. Define the Prize and Guidelines
4. Get Solvers to Submit Solutions
5. Evaluate and Select the Best
There are 6 main types of crowdsourcing used by organizations.
1. Crowd Creation
Crowd creation is a method of open ideation that gathers the perspectives, judgements, ideas, and feedback of a community for the purpose of inventing, ranking, organizing, and prioritizing ideas and information.
2. Crowd Marketplace
Crowd Marketplaces are digitally-connected communities where people complete desired tasks or projects for payment and incentive. It's the model used by companies like 99Design, Uber, Airbnb, and Fiverr.
3. Citizen Science
Citizen Science is the process of collecting and analyzing large datasets related to the natural world by members of the general public, typically as part of a collaborative project with professional scientists.
Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via Internet platforms like Kickstarter or IndieGogo.
Microtasking is the process of splitting a large job into small tasks that can be distributed, over the Internet, to many people. Amazon owns a company called Mechanical Turk that has a community of microtaskers who perform small tasks at massive scale.
6. Prize Challenges
A prize challenge is a crowdsourcing method that attacks large and complex problems. The model is simple and direct. A prize challenge offers a reward to whomever can first or most effectively solve a defined challenge. It has a long history of advancing innovation around the world.